A system that does the work
Reads every record, every day, and acts.
Accounts
- Kestrel Specialty PharmacyDistribution18m
- Orbis Health PlanRebate contract1h
- Meridian HealthFormulary review2m
- Halden Cancer CentreNew account3h
Agentic infrastructure for pharmaAgentic Infrastructure
Agentic Infrastructure
For Midsize And Large Pharma
A bespoke operating system for your pharma company: the records, the workflows and the permissions built to fit, with agents that do the work across web, mobile, WhatsApp, voice and email, and never outside what your compliance team approved. Instead of another CRM, another integration project, or another deck about AI.
- Live in weeks
- 8 layers, one system
- Built and run for you
Your dayPrepare me for Tuesday's formulary meeting with Meridian.1 / 12
Northwind Therapeutics/Auctal/Your day
Ask Auctal, or @ a record
+ Northwind Therapeutics
What Auctal builds
+
Ask anything
It knows your records, your files and your people.
Intelligence on tap
Every account, every competitor, every label change, every morning.
Refreshing 41 accounts and 12 competitor products01:14
CRMNot connectedEmailNot connectedCalendarNot connectedFilesNot connected
Connect my CRM Email Calendar and Files so Auctal works with real data.
One source of truth
Your CRM, your inbox, your files. One system.
WhatsApp and voice, wired in
Ask on your phone, get charts and files back. Or just call it.
A serious system of record
Want the wheel? Best-in-class manual tools.
Accounts128AllActiveStalled
- Meridian Health2mFormulary reviewDossier sent
- Kestrel Specialty Pharmacy18mDistributionMeeting booked
- Orbis Health Plan1hRebate contractContract drafted
- Halden Cancer Centre3hNew accountQualified
- Ashford University Hospitals1dFormulary reviewProposal sent
5 of 128 accountsLast activity
One system that never stops working. It prepares the call, routes the safety report, chases the approval and briefs the board, before anyone asks.
Work every account
Every account, worked every day. Auctal reads every account each morning, ranks who needs attention and why, and drafts the outreach from approved material only.
See it for commercialThe same 41 accounts, three ways
Accounts to work today3 owners
AccountPriorityOwner
- Meridian HealthFormulary review in 6 weeks96 Priya Raman
- Halden Cancer CentreNew VP of Pharmacy92 Priya Raman
- Ashford University HospitalsTwo oncology trials opening88 Daniel Moss
- Orbis Health PlanRebate renewal in 60 days85 Sam Kerr
- Kestrel Specialty PharmacyDispensing up 12% this quarter81 Daniel Moss
Drafted for Priya
Check-in before the formulary review
ToDr Laura Chen · Director of Pharmacy, Meridian Health
Approved claims only Dossier v4 attached
Approve and sendEdit
Prepared before every call.
A brief per meeting, from approved material, ready by 06:45.
Meridian Health · Tue 10:00Writing
- 3 open items from the last call
- Formulary committee meets in Q2
- Approved deck v7 attached
Nothing leaves unapproved.
Every send is proposed, approved by a person, then logged.
- Drafted from approved claims09:02
- Approved09:13
- Sent and logged09:14
Answer with evidence
Every answer, sourced and reviewed. Medical information requests are matched to approved responses, routed to the right reviewer, and answered with the passage they came from.
See it for medical affairs- Medical questionDr Elena Ruiz · Halden · by email
- Approved answer foundSR-114 · hepatic impairment
- Off-label question?Checked against the label
- Medical reviewerHannah Lee approves the letter
- Answer sentLetter with the cited passage
No, on labelYes Running
Trigger
Medical question
Dr Elena Ruiz · Halden · by email
Approved answer found
SR-114 · hepatic impairment
Off-label question?
Checked against the label
Medical reviewer
Hannah Lee approves the letter
Answer sent
Letter with the cited passage
Routed to an MSL
Daniel Moss calls back
Safety, caught at the source.
A possible adverse event in a field note is routed to safety within the hour.
Field note · Hannah Lee · 10:41
“Spoke with the nurse lead. One patient reported a rash after the second dose, now resolved.”
Possible AE · routed to safety at 10:42
What the field is hearing.
Every MSL note tagged by theme, summarised for the monthly meeting.
Themes raised by HCPs September
- Dose timing11
- Hepatic use7
- Interactions4
- Storage2
64 MSL notes · 4 regions
Stay on the clock
Regulated work, never late. Submissions, health authority questions, CAPAs and site documents sit on one board, with an owner and a date, and Auctal chases them before they slip.
See the regulated functions Open1
Access
Orbis rebate renewal
Renews in 60 days
With owner2
Safety
PV-0921 · support line call
Day 0 of 15
Clinical
ZEN-301 · Lisbon site
4 of 12 enrolled
Due this week2
Regulatory
EU Type II variation
Q4 answer due 21 Oct
Quality
CAPA-1184 · filling line
Due in 3 days
Closed1
Regulatory
UK label update
Approved 26 Sep
Owners chased at 08:00 · nothing overdue
Questions, owned and answered.
Each health authority question gets an owner, a draft from approved sources and a clock.
EMA question 4Due in 6 days
Hepatic impairment exposure data
Owner: Sam Kerr
Answer drafted from CSR section 11
Supply gaps, weeks ahead.
Stock against forecast by market, with the gap flagged before it reaches a patient.
Weeks of stock · Zentrava 50 mg Target 8
- US3 wk
- Germany9 wk
- UK6 wk
US gap flagged 5 weeks ahead
Lead from your phone
The whole portfolio, in one question. Ask how the launch is tracking and get the chart, the reasons and the board page back on WhatsApp, every number linked to its record.
See it for leadershipHow is the Zentrava launch tracking against plan, by market?
Auctal
Auctal is working
- Searched the launch records:18 markets
- Read the launch plan:Plan v3, approved in May
- Read the dispense data:1,452 records in 2.1 seconds
- Drew the chart and wrote the answer:June to September
US and UK ahead on formulary wins
Germany behind: two payer reviews pending
Board page drafted, every number linked
Q3_Zentrava_launch.pdf1 page · ready for the board
The 07:00 brief.
Launch numbers, accounts at risk and decisions waiting, in one message.
Auctal07:00
Good morning. Today in one look:
- New patient starts+8% wk/wk
- Accounts at risk2
- Waiting on you1 contract
Approvals that come to you.
Contracts and budgets arrive where you are, and one tap answers.
Waiting on you
Orbis rebate contract, 2027
Legal and finance approved
ApproveFrom WhatsApp
Decide together
Your teams talk it through, with Auctal in the room. Team chat sits beside the records. Mention Auctal and it answers in the thread, from what everyone there is allowed to see, and separates what was decided from what is still open.
See what shipped meridian-formularyCommittee meets 14 November
Priya Raman 09:12
The committee meets on 14 November. The dossier needs to go this week.
Sam Kerr 09:14
Zentrava value dossier v4is approved. Auctalwhat is still open before we send?
Message #meridian-formulary/ record@ mention
Share the record, not a screenshot.
Type / to drop an account, a contract or a deck into the message. It only appears if everyone in the room can open it.
- Meridian HealthAccount · Priya Raman · Formulary review
- Meridian rebate contract 2027Contract · In legal review
- Zentrava_Meridian_Approved.pdfDeck · Approved · v3
Look at
Everyone in this channel can open it
Your day, on one page.
Each person's meetings, deadlines, overdue work and assignments, private to them.
My dayPriya Raman · only she sees this
2meetings today
1overdue
5assigned
- Meridian Health, formulary prep10:00
- Send the value dossierDue today
- Orbis rebate renewal call15:30
Built and run for you
Built for you, run for you. We design it around how your teams work, have it live in weeks, and keep it running every day after. Nobody at your company manages software.
How it is runYour service this weekAskedBuildingLive
- Formulary calendar on the account pagePriya Raman · Commercial · Asked MonAsked
- Filter accounts by payerSam Kerr · Market access · Asked MonAsked
- Insight themes in the monthly reportDaniel Moss · Medical affairs · Asked TueAsked
- Answer letters in the house templateHannah Lee · Medical information · Asked WedAsked
- EU submissions tracker by countryTom Reyes · Regulatory affairs · Asked ThuAsked
Delivered this quarterEvery change asked for by your own people
21changes live
4 daysfrom ask to live
9teams asking
Changes live per week · last 12 weeks
Anir · Your engineerKnows your system. Answers the same day.
Friday's note3 shipped · 1 next week · 1 decision for you
Writing Friday's note
Live in six weeks.
A discovery week, a written design, weekly releases, then live with real users.
- 1DiscoveryWeek 1
- 2Written designWeek 2
- 3Weekly releasesWeeks 3 to 6
- 4LiveWeek 6
Yours to keep.
It runs in your company's own account. If we stopped tomorrow, it keeps running.
Northwind Therapeutics
- Northwind's own account
- Northwind's data
- Northwind's login
Set up in weeks.
Working from day one.
Northwind Therapeutics, mappedDiscovery · week 1
- Accounts128 recordsOwnerTierFormulary reviewRegioneach account has its HCPs
- HCPs2,410 recordsSpecialtyPrescriber tierConsentLast calleach account has its contracts
- Contracts64 recordsRebateRenewalLegal reviewSigned
10 roles, each seeing only what is theirs
Discover
One week with your team. We map the records, the roles, the approvals and the work between them.
- CRMConnectingConnected
- EmailConnectingConnected
- CalendarConnectingConnected
- FilesConnectingConnected
- WhatsAppConnectingConnected
Connect
Your CRM, email, calendar, files, WhatsApp and phone number. Auctal works with real data from the first release.
Prepare me for Tuesday's meeting with Meridian.
Auctal04:31
Brief ready for Tuesday, 10:00 with Meridian Health.
- 3 open items from the last call
- 2 news items this month
- Formulary committee meets in Q2
Zentrava_Meridian_Approved.pdfApproved · 2.4 MB
Action available:
Send the brief to PriyaEdit
Ask, or tell it what to do
Type or say what you want, like "prepare me for Tuesday's meeting with Meridian." It answers, or gets to work.
One night on the platform.
While you were sleeping*
*What one night looks like in a pharma company running on Auctal. Auctal reads every account, every HCP and every feed on a schedule, does what it is allowed to do, and queues the rest for a person.
Every action logged. Every decision yours to override.
Activity log
- 01:14Refreshed intelligence for 41 accounts and 12 competitor productsAuto
- 03:02Flagged 3 accounts quiet for 14+ days, KAMs pinged on WhatsAppAuto
- 04:20Routed 1 possible adverse event from a field note to safetyAuto
- 06:45Prepared 6 call briefs from approved materialAuto
- 07:30Morning brief sent by emailEmail
- 08:14Sent the approved deck Priya asked for on WhatsAppWhatsApp
Auctalonline
Morning. How did Zentrava do yesterday?
7:02 AM38 HCP calls · 3 formulary wins · 2 accounts at risk. Chart attached.
38
Calls
3
Wins
2
At risk
Send me the approved Meridian deck
7:04 AMHere it is, the current approved version.
Zentrava_Meridian_Approved.pdf2.4 MB
Sent as a file7:04 AMAuctal on WhatsApp and voiceRun it from WhatsApp.
Run it from WhatsApp.
Ask like a teammate, get charts and files back, not links.
- 1Save the number. Auctal is live on WhatsApp with the same permissions you have in the app.
- 2Ask like you would ask a colleague and get a straight answer, with the numbers.
- 3Send the approved deck, log the call, update the account, right from the chat. Or call the number and talk to it.
Instead of another pharma CRM.
Instead of another consultancy.
The system you would piece together from a pharma CRM, five other tools, an integration project and an outsourced team. Built for you, run for you, owned by you.
| Decision criteria | Auctal | Pharma CRM suite | Systems integrator | Build it in-house |
|---|---|---|---|---|
| •Time to first release | Weeks | Months of configuration | 6 to 12 months | Quarters, if the team is free |
| •Fit | Built to your workflows | Your workflows bent to theirs | Custom, at a day rate | Custom, when it ships |
| •Agents | Do the work, gated by approval | A chat box bolted on | A slide about agents | A prototype |
| •Channels | Web, mobile, WhatsApp, voice, email | Web and an app | Depends on scope | One at a time |
| •Ownership | Yours: the system and the data | Theirs: their servers, their roadmap | Theirs until handover | Yours, and all the upkeep |
| •Cost structure | Per seat, per month, built and run for you | Per seat, plus add-ons and integration work | Day rates and change orders | Salaries plus a subscription per tool |
| •Change requests | Shipped the same week | When it reaches their roadmap | A new statement of work | Into the backlog |
| Get started | ||||
Time to first release
Auctal
Weeks
- Pharma CRM suite
- Months of configuration
- Systems integrator
- 6 to 12 months
- Build it in-house
- Quarters, if the team is free
Fit
Auctal
Built to your workflows
- Pharma CRM suite
- Your workflows bent to theirs
- Systems integrator
- Custom, at a day rate
- Build it in-house
- Custom, when it ships
Agents
Auctal
Do the work, gated by approval
- Pharma CRM suite
- A chat box bolted on
- Systems integrator
- A slide about agents
- Build it in-house
- A prototype
Channels
Auctal
Web, mobile, WhatsApp, voice, email
- Pharma CRM suite
- Web and an app
- Systems integrator
- Depends on scope
- Build it in-house
- One at a time
Ownership
Auctal
Yours: the system and the data
- Pharma CRM suite
- Theirs: their servers, their roadmap
- Systems integrator
- Theirs until handover
- Build it in-house
- Yours, and all the upkeep
Cost structure
Auctal
Per seat, per month, built and run for you
- Pharma CRM suite
- Per seat, plus add-ons and integration work
- Systems integrator
- Day rates and change orders
- Build it in-house
- Salaries plus a subscription per tool
Change requests
Auctal
Shipped the same week
- Pharma CRM suite
- When it reaches their roadmap
- Systems integrator
- A new statement of work
- Build it in-house
- Into the backlog
What's already shipped.
Live, in use every day.
The first Auctal system runs a global services company today. These are facts about it, not promises. Testimonials arrive here as they are given.
Auctal on every page, knowing the record in front of you and offering the next action: the follow-up, the brief, the reassignment.
Shipped · Agents55 things Auctal can do on your behalf. Every one is proposed, confirmed by a person, then executed and logged.
Shipped · AgentsAsk on WhatsApp and get the chart as an image and the deck as a file. Nobody on a phone has to open a link.
Shipped · ChannelsSend a voice note. "Log the call with Meridian" is transcribed, understood and done.
Shipped · ChannelsEvery account and every competitor briefed every morning. More than 130 companies tracked, with the source on every line.
Shipped · IntelligenceTen customer signals and nine competitor signals, so you know who is expanding, hiring or changing leaders before the call.
Shipped · Intelligence"Pull up the deck I sent them" returns the file. PDFs, decks, videos and call recordings, transcribed and indexed.
Shipped · Knowledge10 roles. Everyone sees what is theirs, and Auctal obeys exactly the same rules.
Shipped · AccessEveryone signs in with their Microsoft work account. Colleagues on the company domain join with no invite.
Shipped · AccessIt runs in the company's own account, and every release is checked before anyone uses it.
Shipped · ManagedA native iOS app on the same records and the same permissions, built for the five minutes before a meeting.
Next · MobileThe routines run overnight: intelligence refreshed, digests sent, reminders chased, backups taken.
Shipped · ManagedA solutioning workflow: request, submission, presentation, meeting, with the documents attached at every step.
Shipped · CoreRevenue goals against actuals, deal accruals and a board-ready report, in the currency the deal was signed in.
Shipped · CoreImported in an afternoon: 122 target accounts and the live customer list, from spreadsheets and the old CRM.
Shipped · CoreA voice agent on a real phone number. It places the call, transcribes it and logs it on the record.
Shipped · ChannelsTeam chat with Auctal in the room. Mention it and it answers in the thread, keeping what was decided apart from what is still open.
Shipped · AgentsDrop a record into a message as one tag. It only shares when everyone in the conversation is allowed to open it.
Shipped · AccessOne private page per person: today's meetings, overdue work, assignments and notifications, theirs alone.
Shipped · CoreA deal with no next step or a meeting with no outcome gets a nudge that day. Never more than three in 24 hours.
Shipped · Agents
Stop buying software.
Start running on your own.
Your pharma company's operating system, with agents that do the work inside your approvals, built and run by Auctal. Book a call, or tell us what you want built.